The aim of PatternLab is to create a large, professional level surface design collection.
During this one-year learning-by-doing project students design a collection of surface designs according joint themes and learn how to market and sell the collection.
- Creating joint collection and marketing concept, project planning and scheduling, project funding, marketing, sales and PR, pricing and agreements.
- Designing individual collection of surface designs
- Customer meetings in Finland and in other Scandinavia
- Participating as a team in international trade fairs
Students understand how freelance designers work in an international environment within the context of surface design. After this project students are able to create a collection of surface design according to design brief. They are familiar with promoting and selling processes of surface design collections.