Annamari Vänskä (PhD) is Adjunct Professor of Fashion Research. She is also Adjunct Professor of Art History and Gender Studies at the University of Helsinki where she was named Adjunct Professor of the Year 2012. Vänskä has published widely on fashion and visual culture with the focus on class, gender, sexuality and ethnicity. Her monograph Fashionable childhood: Children in Fashion Advertising (2017, Bloomsbury Publishing). sheds light on fashion in the social context, on social meanings of fashion and clothing, and on the conflicting connotations emerging from the interface between childhood, fashion and clothing and their visual representations in contemporary visualised consumer culture. She is also the co-editor with Professor Hazel Clark (Parsons School of Design, New York) of the forthcoming book Fashion Curating: Critical Practice in the Museum and Beyond (2017, Bloomsbury Publishing) which is a critical investigation about the emerging field of fashion curating.
An important part of her scholarly work is curating exhibitions. Her largest curatorial project so far is Boutique (2012) which investigated the relationship between art and fashion. The original version of the exhibition was displayed at the Amos Anderson Art Museum in Helsinki, Finland. Afterwards the exhibition became a body of works that was edited into new exhibitions in collaboration with other curators and institutions: in Washington and New York (2013), in Tokyo (2014), and in Berlin (2016).